Spot The Vlasic® Stork And Take His Job!
Mountain Lakes, NJ (March 2008) – Beginning in March and throughout the year, the Vlasic® Stork will be taking America’s most popular major stock car and dirt track events by storm! The favorite icon will be traveling to these special events throughout the season to join in the fun, meet fans, and give out prizes! Fans should pay close attention to the Vlasic Stork because through the end of June, anyone can enter Vlasic’s latest contest and explain why he or she should “Be the Vlasic Stork”!
This year, the Vlasic Stork will travel the country making appearances at special events, encouraging fun-loving pickle-eaters to take his job…temporarily. Fans of crunchy pickles attending these events from March through November this year have a chance to meet the Vlasic Stork in person and find out how!
It’s easy to enter the "Be The Vlasic Stork" contest. Tell us in 50 words or less why you love the crunch and flavor of Vlasic Pickles and how you would bring the famous Stork character to life with your personality and passion for pickles! To enter log onto www.vlasic.com and click on the contest link for details. You can also mail your entry and photo to Be The Vlasic Stork c/o BHGPR, 546 Valley Road Upper Montclair, NJ, 07043, postmarked no later than June 30, 2008. All online entries must be received no later than June 30, 2008. No purchase is required. See attached rules or log onto www.vlasic.com and click on Contest Links for details and online entry form.
Keep your eyes peeled for the Vlasic Stork at major stock car and dirt track events in the following cities: Atlanta, GA March 6th 9th; Bristol, TN March 13th-16th; Bull’s Gap, TN March 14th; Nashville, TN March 20th-22nd; San Antonio, TX April 18th-22nd; Talladega, AL April 24th-27th; Richmond, VA May 1st-3rd; Darlington, SC May 8th-10th; Concord, NC May 15th-25th; Parkersburg, WV May 22nd-25th; Nashville, TN June 6th-7th; Sparta, KY June 13th-14th; Louisville, KY August 14th-24th; Kansas City, KS September 25th-28th; Raleigh, NC October 12th -21st; and Homestead, FL November 13th-16th. For a complete list of events where the Vlasic Stork can be found, log onto www.vlasic.com.
For more information or media inquiries, please contact Lee Makofsky at 973.744.0707 or Lee.mako@bhgpr.com.
About Vlasic® Pickles
Vlasic® is available in nine key segments including Kosher Dill Spears, Bread and Butter Chips, Ovals, Sweet Gherkins, Large and Small Whole Dills, Stackers, Relish and Peppers. Look for the familiar Stork character on the bottle in supermarkets near you. Always crunchy and juicy, Vlasic® offers all the great flavor and are low in calories and fat. For more information about Vlasic® pickles, please visit www.vlasic.com
About Pinnacle Foods Group Inc.
Pinnacle Foods Group, LLC., a leading seller and manufacturer of nationally branded food products. Pinnacle is known for new product innovation and commitment to growth and has a strong line-up of products sold in grocery stores under leading brands including Vlasic®, Lender’s®, Hungry-Man®, Swanson®, Aunt Jemima®, Celeste®, Mrs. Paul’s®, Van DeKamp®, Vlasic®, Duncan Hines®, Log Cabin®, Mrs. Butterworth’s® and Open Pit®.
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