Papachristou named Executive Vice President, Chief Marketing Officer for Associated Bank
MILWAUKEE--(BUSINESS WIRE)--Associated Banc-Corp (NASDAQ: ASBC) announced today that Nick Papachristou has been named Executive Vice President and Chief Marketing Officer for Associated Bank. He is responsible for leading strategic initiatives in marketing, brand management, product development and pricing, customer database and analytics, and corporate communications. Papachristou is based in Milwaukee.
Papachristou brings more than 20 years of experience in financial services product management, marketing, and relationship management experience to Associated Bank. Prior to joining Associated, he held the position of Senior Business Leader with MasterCard Worldwide, based in New York, where he managed the commercial and strategic relationship with the Royal Bank of Scotland Group in North America and China. Other previous experience includes senior management positions in marketing and product management with Citizens Financial Group, a subsidiary of Royal Bank of Scotland; eMarquette Holdings; Bremer Financial and Norwest Bank. Papachristou holds a bachelor’s degree in marketing from Concordia University, St. Paul, Minn.
“My role is to be a champion of the Associated brand and position Associated for ‘top of mind’ awareness and consideration from potential clients,” Papachristou said. “At the same time, I am committed to providing the resources and support necessary for our associates to deliver outstanding customer service with every interaction.”
“Nick’s energy, enthusiasm and commitment to excellence will be invaluable as we work to enhance the experience of all our customers, and in so doing, strengthen Associated as a whole,” said Lisa B. Binder, President and Chief Operating Officer of Associated Bank. “We are excited about what he brings to our organization.”
Associated Bank is part of Associated Banc-Corp, headquartered in Green Bay, Wis., a diversified bank holding company with total assets of $22 billion. Associated has approximately 300 banking offices serving more than 180 communities in Minnesota, Wisconsin, and Illinois. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com.
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